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To This Baby, a Magazine is a Broken iPad. This Holds Significance

Submitted for your approval, a child introduced to the iPad at a young age, exposed to its various delights of  light and sound, unable to comprehend a magazine. The video shows that this 1-year-old baby, after being introduced to an iPad, has become trained by its (admittedly elegant) user interface to repeatedly try and use a glossy magazine the same way. Needless to say, it doesn’t work.

Of course, on one level this is cute, but on another, it could speak to the incredibly powerful way the technological innovations of the past 15 years or so will affect the next generation of human beings. We have generally thought of technology as being something hard to grasp and hard to teach, but this video seems to illustrate that that has fundamentally changed. Forever. Of course, as terrifyingly poetic as that explanation may seem, there’s way more to it than that.

Think about how much more intuitive an iPad is than a magazine from a purely sensory perspective. iPad: You touch it and it makes sounds and changes visually. Magazine: A series of colorful pages that, unless you have spent years learning a written language, appear as nothing more than a series of shapes and glyphs that don’t move when you touch them. Really, which sounds like it’d be easier for a baby to grasp?

There’s also the possibility that this kid could’ve been exposed to an iPad first, pure and simple. If you learn how to operate a nuclear reactor and then see a chair that looks sort of like a nuclear reactor, you aren’t going to try and sit in it. Doesn’t mean you’ll never understand chairs. You may have a strong opinion on whether or not a child that young should be exposed to an iPad before books — my experiences with Internet commenters lead me to believe many of you will — it’s still an interesting example of the usability of the iOS interface and the pervasiveness of increasingly complex technology. Sort of makes you wonder what a generation of kids raised around iPads are going to think about, well, everything.

Also: Aww, she thinks the magazine is an iPad, isn’t that cute?

(via The Next Web)

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  • http://www.facebook.com/devildinosaur Kevin Newburn

    My kid is almost 2 and is better and angry birds than I am, but come on.  These parents haven’t read a book to their kid? 

    You’re supposed to read books to them. I know, I read it in a book.

  • Anonymous

    Scary.

  • http://pulse.yahoo.com/_7JWCFTJ5FAHWRIRMGU7II6LGZE babylogic

    stupid.  not the baby.  the mother.  totally.

  • Jhausermen

    You are a horrible parent. For shame!!!!!

  • Chuck

    “It will remain so for her whole life” Wow. That’s pretty terrible that she has such a horrible parent, and won’t know what a magazine is. Seriously, I don’t want to live on this planet anymore.

  • Fernando Sanchez

    Why is this so horrible? The baby is a real digital native. When you read, all you need is the letters put together: whether they are on a screen or on a page does not at all matter.

    And with the availability of ebooks as it is this day and age, you can always read without knocking down trees.

    Here’s to the 21st century.

  • Anonymous

    What do you do when it breaks, the power goes out or a teacher hands the kid a textbook on the first day of school? 

    It’s the wave of the future, and at the same time, it’s not.  Kids need to know books AND technology.  Start with the books, chuckles.

  • Anonymous

    Don’t despair, just teach.  If you don’t teach, the inmates will run the asylum.

  • ned racine

    same could have been said for a radio to a child … it doesn’t have a picture, like a tv.  duh!  my gawd the stupidity of this women.  choices are good ….

  • Anonymous

    What’s with the assumption it’s the mother’s fault? Maybe it was the technophile dad who gave the baby the iPad. Also, this is obviously a tiny baby that can’t read. I’m sure that if English were more than a series of squiggles to her, she would have a much easier time intuiting what was going on with the magazine.

    It’s an interesting case study in how babies aren’t good at figuring out how things work, not necessarily bad parenting. When I was a child I apparently walked up to a blank section of wall in an office building, carefully pressed it as though it had a button, and began waiting for a elevator that wasn’t there. I had figured out that pressing the wall occasionally made an elevator arrive, but hadn’t put together what the magic ingredient was (metal doors, button with arrow, etc.) At this early stage of development she’s probably just not that good at telling glossy rectangles apart.

  • Somebody

    Because too much screen time causes the brain to develop differently in young children, which is why TV is not recommended/should be limited. Huge jumps in ADHD, etc.

  • Anonymous

    Actually a chimpanzee can do the same thing with an iPad. This child is not being taught anything by putting a six hundred dollar device in her hands and letting her play with it in an unstructured way. Teach the child how to do something instead of using this thing as a digital baby sitter.

    I can’t wait to see what happens when the little one decides to see how it bounces.

  • http://pulse.yahoo.com/_SIYF5565LXG7BBKTKGSSFWU7TA The Rock

    It was entertaining video 1 year old thinking the Mag was a broken Ipad LOL. I guess some just don’t get it have a sense of humor. I first heard it on SeriusXM today about this story which i thought was funny just like the video. 

  • http://www.facebook.com/profile.php?id=687991878 Dave Diem Martinez

    You’re making a large mistake in your argument: TV is passive, an iPad is interactive. TV does lead to jumps in ADHD, et al, however this is due to the lack of interactivity.

  • http://www.facebook.com/profile.php?id=687991878 Dave Diem Martinez

    You’re making a large mistake in your argument: TV is passive, an iPad is interactive. TV does lead to jumps in ADHD, et al, however this is due to the lack of interactivity.

  • EA

    It is definitely cute (awww, so sweet!), but I come to a completely different conclusion than the mother/father does.

    At one, my son did just about the same thing with magazines, and he had not yet used a computer, watched television, or played with much in the electronic toy department. The only piece that’s missing between this little girl and my son is that my son, after exploring the magazine, watching and listening to the sound of paper turning, gazing at the indecipherable cacacphony of colours and squiggles — chattering nonsense pre-speech baby talk the whole while — then decided to see what happened when he tried to turn pages in a different manner. The resulting sound and interaction was thrilling, as he tore up the magazine, delightedly jabbering the whole time.

    When this little girl is ready, she will read, just like all the rest of us.

  • Bella

    Uhm… I really don’t think that baby was trying to use the magazine as an iPad – she was doing what any normal child would do – grabbing the page, touching it etc. Pretty big leap to say she thought the magazine WAS an iPad, from this footage.


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