Bus shelters ostensibly exist to keep you relatively dry while you wait for an inevitably late public transit vehicle and fantasize about how nice it would be to have a car. Bus shelters in Australia, other hand, also let you play some tunes. Oh, and taunt you about how you don’t have a car. NRMA Insurance, which offers car insurance, is the organization behind the madness, and is using bus shelter adspace to install speakers that you can use to blare music at fellow bus-takers while you all wait.
The gimmick works a little something like this: The bus shelter has some speakers in it and by using a smart phone and scanning a QR code on the shelter wall, you can download an app that will let you play a song over the speakers, your choice presumably being limited to songs listed in the app. The idea here is to drive home the point that NRMA Insurance covers cushy car features like leather seats and sound systems. The irony is, of course, that if you’re hanging out at a bus shelter, chances are you don’t have a car at all, much less one with a good sound system. Admittedly, it’s a pretty creative ad campaign, but talk about targeting the wrong audience.
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