Panasonic Sends 100,000 Glowing Orbs Floating Down Sumida River
by Rollin Bishop | 1:03 pm, May 13th
The inaugural Tokyo Hotaru festival was held last weekend in, you guessed it, Tokyo. Sending lights down bodies of water is kind of a thing in Japan and isn’t unique by any means. But given that this was meant to celebrate the hotaru (fireflies), Panasonic went the extra mile this time. They took it upon themselves to float 100,000 LED orbs down the Sumida River at the start of the festival.
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