Beer-Based QR Code Only Works With Guinness, Informs Everyone That You Are Drinking Guinness
by Max Eddy | 4:13 pm, May 22nd
The marketing agency BBDO New York were tasked to come up with a way to get drinkers more engaged with Guinness. Not just any beer, but the thick-headed Irish dry stout. Their solution was a QR code printed on a pint glass. That might not sound all that interesting, but if you used a beer lighter than pitch-black Guinness, the code does nothing. Once scanned, the code launches an app that broadcasts to the world where you are and what you’re drinking. It’s fiendishly clever.
Read on...
















Eric Limer
Rollin Bishop
James Plafke
Max
The 65 Best Planking Pictures From Around the World
There is a Beer That Tastes Like Bacon and Maple Syrup
Philosoraptor’s 50 Wisest Musings
Here’s How to Get to Diablo III’s Brightly Colored Secret Level “Whimsyshire”
11 Fantastic Photos and Videos of Yesterday’s Annular Eclipse






RSS