You Read Webpages In An F-Shaped Pattern
by Eric Limer | 11:44 am, July 11th
According to a study by Jakob Nielsen, when we read a webpage, we actually read in an F-shape, and are likely to ignore the words that fall outside of that template. It’s actually not as bizzare as it sounds. It results from the slow, but increasing, lack of attention you pay to any given article over the amount of time that you’re reading it. Generally, readers will trudge through the first paragraph of an article and read the whole thing, forming the top stem of the F. Good thing I got the important information out of the way early.
By the second paragraph, the short-stem,
readers have become more uninterested
and only read about half way through any given line,
before skipping down to the next,
as if they’re really going to discover
something life-altering that, for some insane reason,
wasn’t mentioned in the headline
or one or two sentences thereafter.
Eric Limer 
Rollin Bishop 
James Plafke 
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