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Styleite

Styleite

Psychology Today Posts ‘Study’ on Why Black Women Aren’t Pretty

by Justin Fenner, Styleite.com | 1:35 pm, May 19th

You would think someone with a job title like “evolutionary psychologist at the London School of Economics” would use their intelligence and training to try and solve life’s great mysteries. But Satoshi Kanazawa, who has such a title, just wrote an article called "Why Are Black Women Rated Less Physically Attractive Than Other Women, But Black Men Are Rated Better Looking Than Other Men?" The article, billed early on as racist hogwash, got so much negative attention when it was posted Sunday on Psychology Today that it had been taken down by Monday afternoon. >>>Full story at Styleite.

Styleite

French Luxury Conglomerate LVMH Battles Google Over Ads For Counterfeits

by Styleite | 3:12 pm, March 22nd

Styleite:

It’s easy to think something is legitimate when it uses a high-end brand’s name, logo, and shows high up in a Google search. But now, French luxury goods conglomerate LVMH is in the process of fighting the good fight against ads for counterfeit merchandise — most notably on Google’s UK search engine, which controls an estimated 80% of the search market throughout Europe.

According to an article in today’s New York Times, “not only are [the products] fake…but when unauthorized parties buy [luxury brands'] trademarks as keywords to generate search ads, [the brand's] own cost of using those brand names on Google soars.”

This issue is nothing new to the luxury market:

Read on...
Styleite

Gap Store in Vancouver Flips Upside Down

by Verena von Pfetten | 5:45 pm, March 11th

In what will surely be considered a genius marketing move, a Gap store in Vancouver, Canada has turned itself upside down. To explain: Gap has recently rolled out a new rewards program in which customers are automatically refunded the difference in price if a purchased item goes on sale within 45 days. The program — cutesy spelling aside — is called “Sprize” and, accordingly, the refunded cash is called “Sprize Money.”

To celebrate (and obviously bring attention to) the new program, the Gap’s Robson Street store in downtown Vancouver has been entirely upended, from bags to signage to, quite literally, the cars parked out front.

Video and more photos of the transformation after the jump:

Read on...
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