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What’s the Deal with Daily Deals? [Infographic]

If you haven’t yet participated in the daily deals craze, you’ve at least read a bit of news about Groupon’s ridiculous growth or get daily deals spam in your inbox that you really want to stop getting, but can’t quite bring yourself to halt just in case one of those future daily deals emails contains something you actually want to use. Market research firm Lab42 wanted to get to the bottom of the daily deals craze and surveyed 500 social media users who have an account with at least one daily deals site, taking note of tidbits like which sites said social media users are members of, how often they check for new deals, and how much they end up spending on said deals. Head on past the break to see the results in everyone’s favorite informative, prettier-than-text format.

(Lab42 via Mashable)

  • Anonymous

    no WOOT?

    irrelevant

  • Anonymous

    bought one groupon once – $40 gift certificate to art supply store for $20, plus i got $10 credit for signing up so i got $40 for $10. never used them again, never went back to the store.

  • http://profiles.yahoo.com/u/CW3H2A2F6JDCBDOZHKXI233YOY Frank Yager

    Woot or bust


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