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Uncategorized Friday, December 28th 2012 at 8:30 am

Does This Fabric Ad From a 1974 Issue of Vogue Look Familiar to You?

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This photo is purported to be a full page ad from a 1974 copy of Vogue magazine, and we don’t think we’re alone in being struck by something naggingly familiar about it. Oh, yeah — it’s an ad for a new kind of fabric that is also totally the iconic opening passage of Star Wars, produced a full 3 years before the prologue to the film scrolled down theater screens and into our hearts. Keep reading for the full picture, which gets even weirder.

Yep — it would certainly appear that the prologue to Star Wars took its inspiration from a Vogue ad for what looks to be a new brand of synthetic fabric. So there’s that. We’re still looking into this one to verify it — luxury fabric or not, QUATHRA apparently didn’t exactly catch on and doesn’t turn up much in a cursory web search — but it appears that Robert David Morton was in fact a dress designer of some note in the 1970s, so we’re going to go with it passing the initial sniff test. It appears that whoever designed this ad for him also designed one of the most instantly recognizable opening sequences in cinematic history — if only inadvertently.

(via Dynamist)

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  • pks29733steel

    Umm… So he steals other people’s ideals. Hopefully the statue of limitations will allow the fabric maker and advertsing company to sue his droids off!!!

  • rj boss

    As my mentor told me years ago, “There is nothing new under the sun” in the field of design and advertizing.

  • Anonymous

    When the NBC Television Network got tired of the peacock logo because color television became astablished, they hired consultants to come up with a new logo. They came up with a big letter ‘N’. After a few months, NBC stopped using it because Nebraska State Public Television had already been displaying a letter ‘N’ for years. The consultants to NBC-TV got paid a million bucks. The folks at Nebraska State Public Television got their usual paychecks.

  • Stealthnugget

    I believe that was also said by King Solomon of Israel, waaay back in the day.

  • Anonymous

    When young Anikin Skywalker was being rescued from slavery It was explained that his Birth was spontaneous. UMMM Virgin Birth was kinda Biblical right?

  • http://twitter.com/ALifePaused Christopher Noyes

    First, it’s ideas, not ideals. Second, it’s statute, not statue. You may not care, but you come across as incredibly ignorant when you can’t put together a simple sentence. It certainly doesn’t help your message any.