With the update to iOS 6, Apple finally rolled out their own mobile Maps app that would supposedly compete with what was previously offered by Google Maps. As most are well aware, the information that Apple managed to cobble together into one semi-cohesive lump has proven to be less than accurate. Some railway stations are designated as parks, parks as ponds, and ponds as unobstructed thoroughfares. In short, they border on dangerous. Google, while still maintaining something of a neutral stance, has now said that they have no app of their own on the way.
Speaking with reporters in Tokyo, Eric Schmidt, Google’s Executive Chairman, said, “We think it would have been better if they had kept ours. But what do I know? What were we going to do, force them not to change their mind? It’s their call.” Schmidt doesn’t sound so much bitter as he does disappointed.
He also noted that any call to include a maps app from Google would be Apple’s to make. As of now, they’ve not done anything. With all the clamoring over Apple’s insufficient offering, however, it’s surely only a matter of time before Apple comes to the table, but Google is playing it all cool and suave at the moment. Why not? This is essentially the best kind of advertising.
The longer Apple waits, the more sparkling press Google will get. In a lot of ways, the search giant wins regardless of what happens. If Apple keeps their maps, people will keep comparing them to the superior Google versions, and if Apple relents, Google gets to strike another lucrative deal. For now, however, be careful if you’re relying on your iPhone’s map.
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