comScore
Entertainment Thursday, August 12th 2010 at 4:11 pm

Dodge Placates, Pokes at PETA by Turning Chimp Invisible for Ad

Chrysler recently found itself in hot water with PETA over a recent advertisement in which the excitement of their Dodge “big tent event” was underscored by a chimp detonating a tiny explosive. PETA: “Most top ad agencies in the country won’t even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry.”

Chrysler’s response was … creative: Rather than cutting the ad or continuing to run it as it was, they digitally edited it so that the chimp became invisible: In the edited version, we instead see just the chimp’s floating, sequined tracksuit. First, the offensive commercial:

Now, with invisible chimp:

(via Consumerist)

Filed Under |
© 2014 Geekosystem, LLC   |   About UsAdvertiseNewsletterJobsPrivacyUser AgreementDisclaimerContactArchives RSS

Dan Abrams, Founder