Dodge Placates, Pokes at PETA by Turning Chimp Invisible for Ad
by Robert Quigley | 4:11 pm, August 12th, 2010
Chrysler recently found itself in hot water with PETA over a recent advertisement in which the excitement of their Dodge “big tent event” was underscored by a chimp detonating a tiny explosive. PETA: “Most top ad agencies in the country won’t even consider producing an ad featuring a great ape these days given the well-documented abuse that young chimpanzees and orangutans suffer in the entertainment industry.”
Chrysler’s response was … creative: Rather than cutting the ad or continuing to run it as it was, they digitally edited it so that the chimp became invisible: In the edited version, we instead see just the chimp’s floating, sequined tracksuit. First, the offensive commercial:
Now, with invisible chimp:
(via Consumerist)
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