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Coming Soon

Moviepass is an All-You-Can-Watch Ticket to the Movies

by James Plafke | 11:08 am, June 28th, 2011

Not only is Moviepass a website that has popcorn pop with a satisfying sound each time someone signs up to the service and a manual popcorn generation button, but it actually offers a service that is like Netflix, but for tangible movie theaters, as opposed to your iPad or PlayStation 3. The service, which costs $50-per-month (an additional $3 for each IMAX or 3D movie), allows subscribers to watch unlimited movies in actual theaters using their smartphones as tickets. Using an HTML5 application (with the native app coming soon), users can search for a movie, find local showtimes and watch the flick after they check into the theater. Aside from the $50 unlimited service, Moviepass is also planning on offering a four-movie-per-month $30 limited pass.

Moviepass seems like the perfect service for film buffs: Not only does it save subscribers time by allowing them to bypass ticket lines, but a customer would only have to attend around one movie per weekend to justify the price of the $50 unlimited pass — even the planned four-movie-per-month $30 limited pass is already about ten bucks cheaper than actually paying for four separate movies.

After the private beta, the service plans to rollout to other U.S. cities during the summer, then should launch nationally in the fall with the service planning to hit around 40% of U.S. theaters. Along with saving time and money, Moviepass also plans to give subscribers early looks at new trailers and invites to promotional screenings.

With the rise of Netflix and torrenting becoming more popular, Moviepass might actually help struggling theaters, rather than just the customers that feel they can’t justify paying $15 to see a 90 minute movie, because it would actually encourage people to attend theaters by lowering the cost, instead of them deciding to wait six months until the film they want to see comes out on their $10-per-month Netflix service. The $50-per-month pass is definitely a niche audience, in that it is unlikely that many people see a movie each weekend, but hey, they’ve never had a service that would let them get away with doing so before.

  • TFIL

    Is this an article or a press release? I couldn’t find much information on the MoviePass web site, but I’m guessing not all theaters are going to be on board for this. And people who would normally wait for the DVD and go to a few movies a month might be enticed to go to more movies instead to justify the $50 cost, thereby not actually saving any money. And while in the summer/Oscar season it’s easy to see $50 worth or movies in a week, can you really justify the $50 cost in the dead of March?

  • Guest

    Shamless: Please use my link to sign up for MoviePass? http://movi.ps/kcUODV

  • http://www.facebook.com/amedeus8 Nick Gotshall

    Movies around here are $10 a pop. I don’t think there has been a month ever where there were five different movies released that I wanted to see, let alone EVERY month to make that a subscription worth having. Even the four-movie $30 one would only be handy once in awhile, and that’s probably going to mostly be when I want to watch a movie twice.

  • http://twitter.com/JERdesign Jeremy Senko

    I think this would be great in Canada. The last trip my fiance and I made to California, we saw three movies in three different theaters. The pricing was pretty average, but for how awesome the theaters are down there, compared to up here, I was blown away. We were there two weeks and saw three movies. I think we probably see at least a movie every two weeks, if not a movie every weekend. I know I would use this, because one of the sheer reasons we don’t go to movies enough is that its too expensive. But I have to agree with Nick there, because there are certain months when nothing worth paying for comes out. Thus the 4 movie limited package would be good.

    Interesting concept. I guess we’ll see if it takes off, but it’ll be six years before we see it here in Canada. haha.

  • Rin Twisted

    Very cool idea.  I hope if it rolls out to other cities, like they mention it will, they change the prices accordingly…because here in the Midwest it’s not almost worth it.  A regular ticket here can be anywhere from 7 to 10 bucks…so that’s pretty slim savings to sign up for a 30 buck a month plan.


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