Lionsgate Films has signed a multi-year deal with Netflix to bring the hit ’60s ad industry drama Mad Men to the streaming service. Beginning on June 27, the first four seasons of the hit show will be available on the service with new seasons to be added after their run on AMC.
Though Mad Men has been available on Netflix in Canada under a separate deal, this is the first time the program will be available on the U.S. version of the service. Netflix has been keen to add new television programming, and last February announced a similar deal with CBS that made Cheers, Frasier, and Medium available for streaming.
The addition of hit television programming is certainly part of Netflix’s efforts to expand its streaming library, but also likely to help offset the loss of films the service has recently suffered and competition on the horizon from studio-backed streaming services. Netflix may be trying to outmaneuver these attacks by increasing demand for their service with hot media commodities like Mad Men.
Regardless of the motivation, having the delighfully inebriated trials and tribulations of constantly smoking, ultra sexy ad executives from a bygone age at my finger tips is enough to have my butt parked firmly on my couch. Provided someone can refresh my Old Fashioned.
(via Mashable)
