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Uncategorized Wednesday, February 2nd 2011 at 1:38 pm

OKCupid Pulls Article About “Why You Should Never Pay For Online Dating” in Wake of Match.com Sale

As we wrote earlier today, popular free dating site OKCupid has been acquired by unfree dating site Match.com for $50 million in cash plus other possible incentive bonuses. While Match hasn’t said anything about taking the “free” out of OKCupid, which still touts its freeness all over its homepage, a statement by the CEO of Match parent company IAC Greg Blatt left no ambiguity that Match.com would remain IAC’s favored site, possibly at the expense of OKCupid’s feature set:

“We know that many people who start out on advertising-based sites ultimately develop an appetite for the broader feature set and more committed community, which subscription sites like Match.com and Chemistry.com offer, creating a true complimentary relationship between our various business models. 2010 saw record growth both for Match and OkCupid, and we believe coordinating the adjacent business models will help fuel continued growth for both. This acquisition therefore goes a long way toward our objectives of bringing new people into the online dating world, offering the ability to meet in whatever type of online setting, and at whatever commitment level, our members desire, and facilitating a seamless evolution of the online dating experience without ever having to leave our portfolio of sites.”

And now, a fresh sign of regime change: A popular OKCupid article from last year entitled “Why You Should Never Pay For Online Dating” has mysteriously disappeared from the company blog.

Eagle-eyed Hacker News readers were the first to spot the disappearance. The April 2010 article’s original URL was http://blog.okcupid.com/index.php/why-you-should-never-pay-for-online-dating; this now redirects to the main blog page. Other old OKCupid blog entries, like November 2009′s “Your Looks and Your Inbox” (http://blog.okcupid.com/index.php/your-looks-and-online-dating/) remain intact.

The article is still available via Google Cache, which shows that it was live on the site as recently as January 17th, 2011. Just in case that too goes down, we’ve taken a massive (warning, data-capped Canadians) screenshot of the disappeared article, which you can check out at the link below.

Screenshot: OKCupid: “Why You Should Never Pay for Online Dating,” April 7th, 2010.

Update: OKCupid CEO explains to Mashable why he pulled the article, and says it was his personal decision:

“I chose to take that down. Match didn’t ask,” Yagan says, denying that the other site was attempting to censor OkCupid. Apparently, the story was pieced together from public information, and Yagan has learned that some of the assumptions made in it were untrue.

Also, he says, “It’s a common sense thing to do. We’re joining a bunch of new colleagues, there’s no need to have that post.”

(h/t Hacker News)

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  • http://www.1freepersonals.com online free dating

    I have done some research into online dating and have been highly impressed by what can be acheived. For the guy that is perhaps a little bit shy in the real world can simply join and then either search or better still be found.

  • Redo

    “Yagan has learned that some of the assumptions made in it were untrue.”

    So the information in the quarterly stockholder reports were full of lies? Well, that puts my mind at ease…

  • http://pulse.yahoo.com/_K4SEP6Y2LQMET4UIF3KPATTR6M Chaz

    Many times in the past, I have gotten a standard match wink, often from a young beautiful woman. My Match wink notification tells me what a lucky guy I am, out of thousands of possibilities she chose me. And looking at me is the photo of this extraordinarily beautiful woman, with an enticing come-hither little smile, long dark hair, and exotic eyes. I rush to see her profile, it is short, but says all the right things, “I am a very sensual person — love touch ….and spending hours making love to my lover’s body”… Ooh boy, hours spent laying next to each other, (on the beach, in the bed, under the kitchen table), with my finger gently tracing little pictures on her soft supple flesh (OK, so I’m a little weird), while caressing and slowly exploring every inch of my lover’s body. Gee, if I’m dreaming, please don’t wake me up.

    Yet, this is not the perfect profile since she does not add “and mind” to the previous quote. If only she said something like: “First and foremost I want to find a partner who challenges me mentally — a man who understands truly that the mind is the body’s most erotic organ. Intimacy, wit, and the ability to converse openly on many, many subjects –is a must!. Finding a friend –who can eventually open his heart and soul and bare all that he is – with total trust that he will be accepted and loved for ALL that he is – is what I seek.”
    Now that combined with “spending hours making love to my lover’s body” would be perfection.

    However, let’s face it, perfection is really difficult to find. As I believe someone once said (and if they did not say it, they should have) “you have to kiss an awful lot of frogs, before you find the one who turns into the princess.” And she was one frog I would have absolutely no problem kissing. So maybe she addressed my most basic instincts, not my highest ones, but like all men I am an animal too. If I read that profile one more time, I may just go out and howl at the moon.

    But I can’t put her profile down, she chose me. I am delighted, honored, and fascinated by this wonderful woman with such good taste. As I read her profile once more, my heart begins to pound and images form in my mind. The two of us running down the beach hand in hand, into a sunset as a legendary green flash occurs (on the islands, the green flash legend says you will be together forever). Picnicking on a beautiful sunny day, next to a raging river in the mountains; and as we watch the dance of the butterflies amongst the flowers, we alternately feed grapes and kisses to each other. In the still of the night, our hot naked bodies glistening with sweat, rolling on red satin sheets doing … never mind, you get the picture. Oh thank you Match.com, I have found the ONE. HOOOOOOOOOWWWWWWWWWLL !!!

    I rush to my computer and type out a heart felt, letter just for her. I use her profile to figure out what she might be interested in talking about, and spend a day or two constructing the letter. It has to be perfect and connect with her. Thinking I have achieved this, I subscribe to the service (paying my money so I can use their Email), and head back to her profile in order to Email my missive to her. I click on the Email her link, and I get: “We’re sorry, the profile you’re looking for could not be found. Please try another profile.” A telephone-like message to break my heart, and shatter my dreams.

    Tears roll down my cheeks, as I look at the carnage of my shattered dreams, and feel the pain of my tired and cramped fingers. Maybe she was one of the many women traveling and doing business in Nigeria (sneaking her uncle’s millions out of the country), and had to hide her identity. Or perhaps, it took me too long to get back to her; she found her love and hid her profile. I will never know which it is, and forever I will be haunted by this, “Why?” The woman of my dreams, the woman who chose me out of thousands of possibilities, gone. My heart is broken, will it ever be repaired?

    Then the next day I open my Emails, and there, miracle of miracles, is a wink from another beautiful hot and sexy woman, who chose me out of thousands of possibilities. Gee whiz… I never realized I was such a Don Juan. And so, the cycle begins once again. After about half a dozen repetitions, I don’t delay in order to write a personalized reply to her wink. I have generalized my last Email response to a winker, and will send it out within minutes of receiving any new winks. This one will not get away!! But, Lo and Behold, I get the same message: “We’re sorry, the profile you’re looking for could not be found. Please try another profile.” How can this be, she winked at me five minutes ago!!!

    I contact ‘customer service,” to ask nicely what is happening. I use their contact form which said they will get back to me within 24 to 48 hours. Five days latter no reply of any type. I try once again, and still no response. I wait two weeks and send a third request asking what happened, after all, they say three times is the charm. I could have been talking to myself because I never got an answer. But should I have expected one: “Dear Sir, the ladies who winked at you were generated by the computer in our marketing department. They never existed as flesh and blood in real life. We hope you had a nice fantasy. We appreciate your contribution to the growth of our four billion dollar industry.”

    Like the slowly rising sun, it dawned on me, Match.com is the Nigerian Uncle and the money has been successfully snuck out of my pocket. All those beautiful hot, sexy women who winked at me, out of the thousands of possibilities, never existed. Don Juan has nothing to worry about, he will not be replaced by Don Charlie.

    On top of all that, when I signed up I was told I had a guarantee for love. They said they would extend my subscription at no cost if I did not find love within six months. They did not honor that guarantee either. Yet, they still write to me, filling my eMail in-box to the brim. They keep telling me what a lucky guy I am, that of all the possibilities she had, this beautiful young woman chose to wink at me, now just subscribe and I will find the happiness of love, guaranteed. An so it goes, an endless stream of photos of beautiful woman who do not exist, pulling off the scab of my first fantasy love, long lost, throwing me into a state of deep depression as I contemplate and clean up the clutter in my eMail in-box. Such is the joy of computerized marketing.

    Thanks Match, I am still alone, my Ego is demolished, and I feel like a fool. I was another unknowing victim of the oldest marketing trick in the book. Entice a Donkey (you know the other name used for him) with a carrot which he can never reach, and he will go wherever you want. It succeeded, they have my money, and I have sore fingers, a broken heart, and a bruised ego.

    I will never again use a pay type dating site such as Match.com. The free sites may be smaller, since they don’t advertise, but at least the people are real. And so it goes.

  • http://yangutu.com  Dating

    free online dating sites like PlentyOfFish and OkCupid. It’s usually not too difficult for them to get some conversations going but as soon as they try to organize a meeting they find that the girl refuses to meet up. They might string the guy along under the pretense of getting to know each other better but never commit to meeting in real life.

  • Something

    Yeap.  Why join a dating site, when you never want to meet anyone?

  • Online Dating

    Most of people want free online dating site.. but for those have plenty of money they want a site that can pay, to assure the security of their account…