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23andMe

  1. Science

    Home Genetic Testing Now More Affordable, Still Kind of Creepy

    What would you pay for a home genetic test that could help you trace your ancestry, let you know your risk for disease, allow you to participate in valuable research, and also probably creep you out a little? One company hopes the answer is $99. 23andMe has lowered the cost of their Personal Genome Service to only $99. Will the lower cost attract more customers, or are people still too creeped out by this kind of thing to bite?

    Read on...
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