comScore

advertising

  1. Weird

    Suntory Whiskey’s New Ad Campaign Uses 3D-Sculpted Ice

    There's a new ad campaign for Suntory Whiskey by Japanese agency TBWA/Hakuhodo that shows the whiskey served over intricate, precision-drilled 3D ice sculptures. It's beautiful to watch the drill create such a complex shape, and then have that shape drowned in whiskey.

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  2. Science

    Knock It off, Tony: Cereal Mascots Designed to Make Eye Contact With Kids

    It's a universal sensation, and one that new research says advertisers have no qualms using to manipulate kids: locking eyes with a stranger increases trust and connection, even when that stranger is an athletic Tiger or...whatever that thing from the Honeycomb box is.

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  3. Entertainment

    “Got Milk?” Slogan Changed To “Milk Life,” Tupac Rolls Over In His Grave

    Got nostalgia? After 11 years, the Milk Processor Education Program is ditching its iconic "Got Milk?" catchphrase in an effort to combat a growing interest in non-dairy alternatives. Yesterday the new campaign began celebrating the protein provided by milk with a slogan that no one will be tattooing on their knuckles: Milk Life.

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  4. Tech

    Geek Etiquette: Is the Kid in That Apple Christmas Commercial Being Rude?

    We're pushing out our Geek Etiquette post a few days early this week because it ties in nicely with Apple's latest ad depicting a teenager seemingly putzing around on his phone during a family holiday, only to reveal he's been cutting a cute little movie together. We ask: Movie or no, is that kid being rude to his family?

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  5. Entertainment

    Charmin Wins Twitter Today with Thor: The Dark World “Asgardian” Joke [UPDATED]

    Charmin isn't just jumping on the Thor bandwagon. They want you to know that they've always been an Asgardian. Get it? Because it sounds like "ass guardian" and they make toilet paper -- for your butt. This is brilliant marketing at its finest.

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  6. Tech

    Facebook Finally Kills Sponsored Stories, Feel Free to “Like” Brand Pages to Your Heart’s Delight

    Recently Facebook announced that they will be consolidating their 27 different types of advertising into less than half that amount. Luckily for those of us still using the site, this means that the "Sponsored Story" post, which makes it look like you're recommending certain brands and products on your feed even though you really aren't, will soon be a thing of the past. Not that Facebook cares all that much about whether it's putting words in your mouth -- they're just sick of how much we complain about this type of ad. See, sometimes whining about our problems does actually solve them!

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  7. Science

    How to Get Ants to Carry a Sign in the World’s Tiniest Advertising Campaign [Video]

    You're going to see a lot of ads for Memorial Day sales, being that the whole point of the long weekend is now apparently to get good deals on electronics. For our money, though, you won't see a better ad campaign than the one put together by the folks at science video channel Smarter Every Day, who trained a leafcutter ant to carry a tiny sign for their show.

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  8. Tech

    Hyundai Attempts to Scrub Their Terrible Suicide Ad From the Internet, Fails Miserably

    The Streisand effect is a powerful, powerful thing. When you attempt to purge the Internet of some kind of media that's gone public, all you're going to do is draw even more attention to said media. Everyone should really know by now that the cat really doesn't effectively go back into the bag once it's out. It's just common sense, or so we thought. Case in point: Hyundai's been trying to cleanse YouTube of their recently pulled suicide ad.

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  9. Tech

    Reddit Will Let You Upvote/Downvote Ads

    For as much as people seem to like Mad Men, they generally dislike advertising. That's unfortunate, because it's everywhere, especially on the Internet. Sites rely on ads to keep the lights on without having to charge their users. It's not a perfect system, but it's less jarring when those ads are for things that actually interest us. To that end, Reddit is now letting users upvote and downvote its ads.

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  10. Weird

    Want Clean Water? There’s a Billboard For That

    When you walk or drive by a billboard, you're probably (a) delighted by what's being advertised, (b) annoyed at what's being advertised, or (c) annoyed by the eyesore the whole thing presents. What you're probably not thinking is, "I sure could use a glass of water. How about I head over there and fill up?" But in Lima, Peru, there's a billboard for that. An ad agency and the University of Engineering and Technology (UTEC) have installed a billboard that produces clean water.

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  11. Weird

    Women’s Thighs Are Becoming Japan’s Newest Billboards

    Sex sells, and apparently, Japan is buying. The latest advertising trend in the nation is turning women's legs into billboards, thereby finally correcting a frankly criminal waste of high value advertising space that has gone on too long. Now, if we could just start the new trend of branded masks that ensure we don't have to look at one another, but at products we might want to buy, we'd really be on our way to a brave new world.

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  12. Tech

    Told You So: Instagram Apologizes for New Policy, Begins Backpedaling

    Yesterday we wrote about the Internet's strong negative reaction to Instagram's new terms of service. If you missed it, Instagram's new policy basically said they could sell user photographs to advertisers without having to pay those users. Then the Internet went bonkers. Instagram has already called the whole thing a big misunderstanding, and announced that they're revising the language of the new policy before it goes into effect next month -- Just like we said they would.

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  13. Tech

    Instagram Changes Terms of Use, Internet Goes Bonkers

    Remember that user agreement we all clicked through without reading when we signed up for Instagram? Yesterday they announced they were changing it, and someone actually read those changes, and then the Internet lost its hivemind over the new policy. Why so upset, Internet? It's largely due to the fact that Instagram's new policy, which goes into effect January 16th, allows them to sell any user photos they want without having to pay the owner of the picture. Is that really a big deal?

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  14. Entertainment

    What? Speak Up! FCC Law Limiting Commercial Volume Now in Effect

    Commercials being too loud is the kind of problem you tend not to realize is a problem until someone points it out to you, but once you notice it it's hard to ignore, and it's been a major complaint from consumers for decades. That's why Representative Anna G. Eshoo introduced the Commercial Advertisement Loudness Mitigation (CALM) act back in 2010. The bill was signed into law December 15, 2010 and went into effect yesterday. We're glad lawmakers didn't eschew the problem any longer.

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  15. Science

    For Some Consumers, Research Makes Products Less Appealing

    Would you say you're an impulse-buyer? Or do you tend to compare prices and research everything you buy? While it technically doesn't matter how you decide what you want purchase on a day-to-day basis, it may have a profound effect on what you buy, in addition to how you buy it.  A new study from the Journal of Consumer Research suggests that some people start liking stuff less as soon as they start learning about it, regardless of whether or not they like what they hear.

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