comScore

air aroma

  1. Weird

    Custom Fragrance Smells Like A Freshly Unboxed Apple Product

    There's a certain kind of smell that comes with newly unpackaged electronics. Personally, I'm partial to recently-opened-Xbox-game myself, but there's definitely something to be said for freshly-unboxed-Apple-product. In fact, someone out there likes it so much that they commissioned a fragrance to emulate the scent and Air Aroma was happy to oblige. I guess it's more efficient that enthusiastically rubbing yourself with empty iPad boxes every morning.

    Read on...
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