Flashback From 1998: When Altavista, Lycos, And Blue Mountain Arts Ruled the Web
by Philip Bump | 12:15 pm, March 23rd
(Before we dig too far into this, you may want to visit the 56k Modem Emulator, to establish the proper sonic mood. Ah, that beloved squeal.)
A colleague (who is handsome and wise) recently discovered an old Media Metrix report delineating “World Wide Web Audience Ratings” for December 1998. It’s a remarkable study, categorizing thousands of sites and conglomerated web companies.
This thing is like finding election results from 1880; like coming across the original Billboard music chart. It looks familiar, like you should know all of the component elements, but it’s unrecognizable. As though they’re all brands made up for movies.
The Rankings
Home and Work, Combined
We’ll start where the report starts – at those sites most popular when combining home and work visits. (Please see above diagram for clarification.) Before I list them, I want you to try and think up what the top fifty websites were in 1998. Got it?
Yeah, you’re wrong:
Read on...
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