geekosystem

What, exactly, is a viral video? That's what this PBS Off Book video attempts to tackle. Sprinkled throughout you'll find delicious nuggets of videos we all know and love as well as, perhaps, a few you've never seen. They speak with a number of people who are in the know, including but not limited to Jonah Peretti from BuzzFeed, Brad Kim from Know Your Meme, and Casey Neistat on the nature of viral video and the future of what's quickly becoming the goal for many content producers.