1. Science

    Knock It off, Tony: Cereal Mascots Designed to Make Eye Contact With Kids

    It's a universal sensation, and one that new research says advertisers have no qualms using to manipulate kids: locking eyes with a stranger increases trust and connection, even when that stranger is an athletic Tiger or...whatever that thing from the Honeycomb box is.

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  2. Weird

    We Rank the General Mills “Monster Cereals” to Celebrate the Return of Yummy Mummy and Frute Brute

    This year saw the return of Yummy Mummy and Frute Brute to the lineup of General Mills "Monster Cereals". They were harder to track down than Count Chocula, Franken Berry, and Boo Berry, but we got our hands on all five and decided to rank them as an excuse to eat cereal at work. We'll even tell you where to find them.

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  3. Entertainment

    General Mills Resurrecting Fruit Brute, Yummy Mummy This Halloween

    All five of General Mills' classic monster cereals are returning! Resurrections of Count Chocula, Boo Berry, and Frankenberry have become a regular Halloween thing, this is the first time in decades that Fruit Brute and Yummy Mummy will be back on store shelves for children of all ages to enjoy.

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  4. Weird

    “Totes Amazeballs” Cereal Speaks for Itself, Exists

    Apparently it doesn't take much to get Kellogg to make you your own cereal, at least if you're famous. Tim Burgess, lead singer for Charlatans was able to make his dream, "Totes Amazeballs", a reality after merely tweeting a joke about its existence. When that existence of that tweet made itself apparent to Kellogg, the company responded by making the cereal actually exist, a surprisingly awesome way to react to a joke.

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  5. Weird

    Bowl Separates Milk, Cereal to Avoid Sogginess

    The Obol is a cereal bowl with two separate compartments: One for milk, one for cereal. Or cookies. (This is very important.)
    Obol® is The Original Crispy Bowl® that solves the problem of soggy cereal. With the unique Swoop n Scoop®, the Obol makes every bite as crispy as the first bite. The Spiral Slide design makes it possible to enjoy your cereal until the last bite. You can set the Obol down to write an email or answer the phone knowing your cereal will never get soggy. The easy to hold, textured non-slip grip and rim makes it easy to eat anywhere. It's perfect for eating in bed or while watching a movie. Kids love it! The Obol is great for crispy crackers with soup.
    Available for $18.95, or $50 for a three-pack. (Obol via TDW)

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  6. Entertainment

    The Last Breakfast

    Sculptor Brian Stuckey shows us all just how important breakfast cereal mascots are with this sculpture. The scene took him over three months to build, and he points out that the table is over thirty-eight inches long, which means the scene doesn't exactly fit inside a shoebox. Click on the image to see a larger version.

    (Brian Stuckey via Popped Culture)

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  7. Weird

    Athlete’s Cereal Box Accidentally Directs People to Sex Hotline

    Bengals star Chad Ochocinco created OchocincO’s to help raise money for a worthy cause, the “Feed the Children” charity. There was one little problem, though – well-meaning people who called the 1-800 number on the box to donate funds were directed to a phone-sex line. The mistake was innocent enough: The cereal listed 1-800-HELP-FTC as Feed the Children’s number when the group’s real number is 1-888-HELP-FTC. But those three little numbers connected people to something not-so-innocent. >>>Full story at SportsGrid.

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  8. Weird

    You Can Buy Bunches of Cereal Marshmallows, Watch Unintentionally Funny Videos

    One of the most fond memories ingrained into every child's brain is that bowl of Lucky Charms after they've painstakingly picked out all of the oats, leaving behind a milky soup of stale marshmallows. Now, Cereal Marshmallows has made getting that bowl of marshmallows much simpler, by selling a wide variety of bags of the stale little things, providing what is possibly the greatest service to mankind ever witnessed.

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