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Coke

Mountain Dew and Doritos Cupcakes, Coca-Cola and Ruffles Cupcakes

John Rivers, of the 4Rivers Smokehouse in Orlando, Florida, is opening a bakery alongside his barbecue restaurant, dubbed the 4Rivers Sweetshop. Why is this bakery interesting, you ask? It’ll be featuring such classic, all-American family favorites as Mountain Dew and Doritos cupcakes, and Coca-Cola and Ruffles cupcakes. You know, the kind of treats a loving family shares while huddled around the fireplace on a cold holiday night.

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Five More Rivalries We Need Paul the Psychic Octopus to Settle

Paul the psychic octopus, everyone’s favorite animal oracle who’s guessed the outcomes of Germany’s 2010 World Cup matches with 100% accuracy, has made his selection for the winner: While his owner has cautioned that Paul’s expertise is in German matches, Paul has come to the conclusion that Spain will ultimately beat the Netherlands.

With a perfect record so far, there might just be something to this tentacled teller of fortunes. And that’s why we’ve decided to ask Paul five more pressing questions that need an official answer. Which choices will Paul ooze his way into? Only Paul knows. And with some of the world’s most important debates presented before him, Paul will have to summon the full power of the cosmos. Or however the flip he does it.

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Advertising on Twitter Is Super Effective! Coke Sees 85 Million Ad Impressions in 24 Hours

After purchasing the second ever promoted tweet, Coke saw astounding results. In just the first 24 hours after the promoted tweet went online, the ad saw over 85 million impressions. Not only that, but the ad saw a 6% engagement rate, as opposed to the usual .02% estimated with other web-based advertising. That’s over 5.1 million people who interacted with that ad in just a 24-hour span.

This could be just what Twitter needs for advertisers to see that it’s a useful medium for getting the word out; Twitter just has to be cautious not to let it get out of hand down the road, as too many promoted tweets could spoil the microblog for everyone.

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