Facebook Hired a PR Firm to Plant Anti-Google Stories in the Media
by Robert Quigley | 9:13 am, May 12th
The competition between Facebook and Google over Silicon Valley talent and Internet mindshare has been fierce for a while now, but this is a low tactic: Reporters at USA Today and The Daily Beast busted Facebook for hiring a PR firm to spread negative stories about Google to the media. Not only is this considered a rather shady move, but it’s usually employed by companies on the ropes, not those in Facebook’s position of relative strength.
Here’s what happened: Earlier this week, USA Today blew the whistle on Burson-Marsteller, a major global PR firm, “stepp[ing] up a whisper campaign to get top-tier media outlets, including USA TODAY, to run news stories and editorials about how an obscure Google Gmail feature —Social Circle— ostensibly tramples the privacy of millions of Americans and violates federal fair trade rules.” It was a mystery who had hired Burson-Marsteller as a hatchetman — some suspected Microsoft, a Google rival in the search engine and mobile spaces — but The Daily Beast’s Dan Lyons followed the breadcrumbs and found that Facebook had done the deed, and he got Facebook to confirm this, once presented with evidence.
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