Facebook and Zynga Going Steady
by Eric Limer | 12:31 pm, July 19th
Yesterday, Zynga filled an addendum to its IPO which details its interesting and complicated relationship with Facebook. In short, they’re going to be working very closely for a while. Last summer, Zynga entered into a five-year exclusivity agreement with Facebook and language pertaining to that agreement was present in the original IPO, but it was chiefly concerned with currency dealings, specifically that Zynga agreed to use Facebook currency for its games and agreed to divvy up the profits with Facebook.
This new, massive (600 page) addendum broaches all kinds of other exclusivity concerns and makes it clear that Zynga is ready to work with Facebook for the long haul. According to the addendum, all Zynga games with Facebook support will be Facebook exclusive for the duration of the agreement. This not only affects the games Zynga has already developed, including flagship FarmVille, but will also apply to any further games developed and released on Facebook during the course of the agreement.
Read on...

















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