geekosystem

Cats have been pretty keen on the iPad since its initial release. Well, if not exactly "keen on" then at least "perplexed by." That being the case, why not capitalize on cat owners' tendency to watch (and record) their cats doing funny things by releasing iPad apps just for cats? Friskies has already been down that road with games like Jitter Bug and Cat Fishing, but at SXSW the cat food company introduced a new kind of cat-centric iPad game: You vs. Cat. I think the title is pretty self-explanatory.

Sure, the "diaries" name is reminiscent of something from late-night Cinemax, and it's basically an ad for Friskies, but that doesn't mean it's any less entertaining. In August 2010, Friskies attached cameras around the necks of 25 cats, which they called repurrters, and let the cats film for five days. The resulting footage was edited into this adorable video showcasing what it's like to be a cat and eat ladybugs and drink from puddles.

(Friskies RePURRters via PetaPixel via Gizmodo)