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by Robert Quigley | 9:40 am, October 12th
A week after Gap‘s new logo consisting of Helvetica plus a square was met with nigh-universal derision online, the company has announced that they’re officially scrapping the idea — as well as the halfheartedly-proposed logo crowdsourcing initiative — and will be returning to their “iconic blue box.”
Read on...by Styleite | 2:37 pm, October 7th
Yesterday, The Gap revealed a new logo on its website, and the Internet went nuts over how terrifyingly bad it is. Now, it looks like The Gap is backpedaling and shifting their logo design to a crowdsourced contest:
“Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”
by Verena von Pfetten | 5:45 pm, March 11th
In what will surely be considered a genius marketing move, a Gap store in Vancouver, Canada has turned itself upside down. To explain: Gap has recently rolled out a new rewards program in which customers are automatically refunded the difference in price if a purchased item goes on sale within 45 days. The program — cutesy spelling aside — is called “Sprize” and, accordingly, the refunded cash is called “Sprize Money.”
To celebrate (and obviously bring attention to) the new program, the Gap’s Robson Street store in downtown Vancouver has been entirely upended, from bags to signage to, quite literally, the cars parked out front.
Video and more photos of the transformation after the jump:
Read on...
James Plafke
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Eric Limer
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Max
Court is now in session at the Burp Castle.
Eric Limer
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Desert PolyBus: The game where you drive to Reno and then die.
Eric Limer
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Max
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Eric Limer
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James Plafke
The halftime show taught me that football-watching men drinking beer who love seeing muscular men beat each other up really like to vogue.
Max
Pestering your friends at 8am is how you show you care, right? #hopeso
Eric Limer
Twitter is like RiffTrax for EVERYTHING.
James Plafke
I know global warming is scary, but not having a winter was pretty cool. I didn't have to spend money on shoes for the snow.
Eric Limer
I hereby apologize to all persons --past, present and future-- who have the misfortune of hearing me "sing" dubstep songs.
Max
Even Facebook's Timeline thinks I could have done more with my life.
Max
I did that thing where Facebook turns your Timeline into a movie. Mine had pictures of ducks and foliage set to really dramatic music.
Max
"But I don't wanna go to the dog show!"
James Plafke
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Eric Limer
Awful is a funny lookin' word.
James Plafke
Remember when soda cans didn't have the wide-mouth openings standard?
Max
Hopefully backsliding on my resolutions for self improvement will shame me into success!
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