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Google Advertising

China Warns Google Advertisers to Obey Censorship Laws, or Else

There may be a “99.9 per cent” chance that Google is going to shut down its Chinese engine Google.cn, as we learned this weekend, and that presents its advertising partners with a tricky choice: Stick with the company with whom they’ve enjoyed past success and risk bannination in the Chinese market, or defect to Chinese search engines at the cost of familiarity — and freedom from censorship.

Now, according to the New York Times, the Chinese authorities have put their thumbs on the scale: They’ve warned Google’s partners that to play ball in China, they’re going to need to censor their search results, with or without Google.

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