It's hard to say what, if any, effect Neal Stephenson
's new start up will have on the future of communication, nanotechnology, or Nazi war gold, seeing as how it doesn't really have anything to do with those things and its first project is more about the future of publishing and copyright.
From The New York Times:
The company [called Subutai], based in Seattle and San Francisco, has developed what it calls the PULP platform for creating digital novels. The core of the experience is still a text novel, but authors can add additional material like background articles, images, music, and video. There are also social features that allow readers to create their own profiles, earn badges for activity on the site or in the application, and interact with other readers.
Their aforementioned first project launches today, a serialized novel called The Mongoliad
, co-written by Stephenson, Greg Bear
, and other people.