Jenny Burrows and Matt Kappler teamed up to create "Historically Hardcore," a lovingly crafted series of ads for the Smithsonian that one-up the exploits of modern-day rockers and rappers with tales of historic figures, well, being hardcore.
The ads are not official Smithsonian copy, however, but were a portfolio project for both artists. At that, over the past few days they have stirred up a ton of interest in history and in the Smithsonian online, particularly among the younger audience they were trying to reach.
Mission accomplished, right? The Smithsonian didn't think so.
Read on...
