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    Apple’s Lost the Ability to Sell Under the iPhone Name in Mexico Thanks to Fight They Picked

    Part of the whole trademark nonsense is the idea that they have to be aggressively enforced lest they be lost to the company that filed them. It's why a number of lawsuits are filed about brand names versus slightly similar brand names, and it's a mighty headache for small companies that get caught in the crossfire just because they happen to share a name in some way with a larger company or their product. This is the reasoning that saw Apple take on iFone, a Mexican telecommunications company. Unfortunately for Apple, they've lost in a big way and now won't be able to sell phones under the iPhone name in Mexico.

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