When it comes to the idea of futuristic advertising, movies and books tend to present holograms that stalk their prey, calling them by name, following them around, and trying to actually interact with the target as opposed to simply being seen. "NUads" set to come to Xbox 360 streaming video may be a step in that very direction. While they don't involve holograms and won't follow you around, NUads are interactive -- through Kinect integration -- and will try to get you to wave at them starting this fall if you're watching video on your Xbox through one of the many new Microsoft-partnered sources like ESPN or NBC News.
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