geekosystem

What, exactly, is a viral video? That's what this PBS Off Book video attempts to tackle. Sprinkled throughout you'll find delicious nuggets of videos we all know and love as well as, perhaps, a few you've never seen. They speak with a number of people who are in the know, including but not limited to Jonah Peretti from BuzzFeed, Brad Kim from Know Your Meme, and Casey Neistat on the nature of viral video and the future of what's quickly becoming the goal for many content producers.

BuzzFeed, the web aggregation juggernaut, has announced that popular political writer Ben Smith will be taking over as Editor-in-Chief of the site as of January 1st. With the new face, there will be a new emphasis on breaking news and original reporting. In celebration of the announcement, BuzzFeed let loose a new meme they've christened "Ben From BuzzFeed."

BuzzFeed and HuffPo co-founder and Nike Sweatshop Email correspondent Jonah Peretti has added another, arguably grander feather to his cap: A handcrafted Choose Your Own Adventure game, in homage to the classic, nostalgia-inducing children's book series, playable entirely on Twitter.