geekosystem

Amazon doesn't seem content to wait until next week to start with the holiday offers. It just released the Wi-Fi enable version of its new Kindle Fire HD five days ahead of schedule. That means that holiday shopping season is officially upon us, and even a little faster than usual. At this rate, we'll all be doing our shopping for next Christmas by sometime around President's Day, and will probably just skip the other holidays altogether.

If you're Amazon, the world's largest online retailer, using your homepage to call out a competitor is one of the most prominent ways to do so. Following the iPad Mini announcement by Apple, there have been many comparisons made to Amazon's Kindle Fire tablets. The majority of these have wondered how Apple intends to compete effectively when there are other options available that have higher specifications while still managing to be cheaper. Amazon's asking the same question by directly comparing the capabilities of Apple's offering to their own.

Amazon's big press conference has wrapped and before you ask, nope, we did not get an Amazon phone. We did get several new Kindle options, including the Paperwhite, which could be the new weapon of choice for users interested in a pure, stripped down, e-reader. Keep reading for specs and impressions on what Amazon is bringing to the tablet party this time around.