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marketing

  1. Tech

    J.C. Penney Pulled a Burlington Coat Factory and Pretended To Drunk Tweet Last Night

    What do you get when you combine a boring Super Bowl game with too much alcohol? Lots of drunk tweeting, of course. But you tend not to see corporate brands publishing typo-ridden messages to their thousands of followers -- until last night, of course. And it was all fake.

    Read on...
  2. Entertainment

    CollegeHumor’s First Feature Film, Coffee Town Only Releasing Through Online Distribution [Video]

    The upcoming film Coffee Town looks interesting, but more for its distribution model than its content. Coffee Town is CollegeHumor's first venture into the world of feature film, and they're exclusively using digital distribution and social media marketing. It's a risky strategy, but I think it's going to pay off for them.

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  3. Science

    For Some Consumers, Research Makes Products Less Appealing

    Would you say you're an impulse-buyer? Or do you tend to compare prices and research everything you buy? While it technically doesn't matter how you decide what you want purchase on a day-to-day basis, it may have a profound effect on what you buy, in addition to how you buy it.  A new study from the Journal of Consumer Research suggests that some people start liking stuff less as soon as they start learning about it, regardless of whether or not they like what they hear.

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  4. Entertainment

    Spider-Man Jumps Out of Yankees Starting Pitcher CC Sabathia’s Butt [Video]

    This is marketing at its finest.

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  5. Tech

    France Bans The Words “Facebook” and “Twitter” from TV and Radio

    Marketing by social media just got a little bit harder in France. While the Oxford Dictionaries Online is actively expanding into social networking, going so far as to add "twittersphere" and "unfollow" last week, France appears to be moving in the opposite direction. The French government has banned the words "Facebook" and "Twitter" from being spoken on the radio or television. In a move based on legislation from 1992 that decrees mentioning services by name is a form of advertising, use of the words "Facebook" and "Twitter" will not be allowed on French radio or television, unless part of a news story. France's Conseil Superieur de l'Audiovisuel (CSA) says the reason for the ban is to avoid giving the American social networking giants an edge over smaller sites.

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  6. Entertainment

    10 Trailers Better Than the Actual Movie; Or, Why I Might Already Despise Inception

    With only three days to go before the opening of Christopher Nolan's mindbender Inception -- its hype having escalated to unbearable, volcanic levels -- I can only feel ... disgruntled at the deluge of previews Warner Bros. still smashes into my eyeballs at every turn, whether on the computer at my office, or on a TV screen at home, or on a giant building as I attempt an innocuous stroll down the street. One of the more recent trailers, though admittedly awesome, pretty much introduced every major character.

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  7. Entertainment

    Why FlashForward Deserved Another Season More than V

    Last night was the series finale of FlashForward, though many people, myself included, hoped the series would be renewed for another season. Meanwhile, ABC's other sci-fi series with Lost-fan appeal, V, has been signed on to come back. At first glance, this struck me as very much the wrong move, but the Internet is full of evidence defending ABC's decision, or at least explaining it. Some of it seems founded, some not, and some of it really seems like it should be irrelevant altogether. The way I see it, this boils down to four categories:

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  8. Gaming

    Did Nintendo Announce the 3DS So That It Wouldn’t Leak?

    There is a compelling argument to be made. News of the 3DS was oddly timed already, coming as it did a few days before it's predecessor, the DSi XL (above), launched. Announcing the replacement for a device that hasn't gone on sale yet doesn't seem like sound strategy.

    CNBC talked to analyst Billy Pigeon, “Apparently, the Japanese press was all over it and talked with suppliers there and Nintendo just wanted to get out ahead by breaking the news to prevent a leak... Does it clash with the DSi XL? Yes it does."

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  9. Entertainment

    Stan Lee is Back: Collaborating with Boom! Studios and Mark Waid

    The comic-blogosphere has been abuzz lately, with everyone trying to figure out the purpose behind the guerilla marketing campaign "Stan's Back!"  Ads in comics newspapers and online featured simple white text on a black background, with the first word written in imitation of Stan Lee's distinctive signature. Speculation stopped yesterday, when Boom! Studios announced that they were behind the ads.  They are collaborating with Lee to create three new superhero series.  Lee will produce and create the character concepts, but the titles will be written by other writers, the first of whom is confirmed to be Mark Waid

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