1. Space

    Mattel Creating NASA Curiosity Rover as Hot Wheels Toy

    Mattel is no stranger to crafting novelty toys based on current events. They've even made NASA-based miniatures before, like the Sojourner rover. They have decided to do so again with NASA's Curiosity rover; a 1:64 scale Hot Wheels version of the craft will be available after the landing event this coming weekend. The coolest parts, like the sky crane and parachute deployment, will sadly not be included, much like the batteries of yesteryear.

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  2. Entertainment

    Pre-Order An Official Back To The Future Replica Hoverboard Right Now

    Everybody wants a hoverboard and what more iconic hoverboard could you possibly ask for than the one from Back to the Future II. Granted, you might prefer a hoverboard that actually, you know, hovers, but this Back to the Future replica board is the best you'll be able to do at the moment. These official Mattel replicas are going for the relatively high price of $120, but after the pre-order there'll only a limited amount for sale, and there's no guarantee you'll be able to snag one of those. On top of that, the price will be higher, so act now if you're down.

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  3. Gaming

    We Told You Angry Birds is Coming to Everything Ever: Now, a Board Game

    We really weren't kidding when we said Angry Birds is probably coming to every platform imaginable. It's more a matter of time, rather than a matter of finding new homes for the game. Today in Angry Birds apocalypse news, Mattel plans to bring the popular video game to the world of board games by May 2011 in the form of Angry Birds: Knock on Wood, complete with slingshot and having to clean up the scattered blocks.

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  4. Entertainment

    Wonder Woman’s Invisible Jet: The Hot Wheels Toy

    Great Comic Con exclusive, or greatest Comic Con exclusive? This packaging has been made to look and feel (with the help of some strategically placed weights) as if it contains a tiny replica of Wonder Woman's invisible jet, right down to, you guessed it, the invisibility.

    (Bigger picture below.)

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  5. Entertainment

    “Scrabble Rule Change” Overblown: Proper Nouns Will NOT Invade the Classic Game

    I'm a fairly serious competitive Scrabble player (no, really), which is why I was seriously freaked out to read this morning that Mattel was changing the rules of the game for the first time in 62 years to allow proper nouns like "Jay-Z" and "Shakira" as playable words. The story has been enthusiastically picked up by British media outlets, including The Telegraph, the Daily Mail, and BBC News.

    This would be a nightmare for a number of reasons, not least of which would be deciding which nouns are "proper": Which brands, celebrities, and acronyms are "big" enough that they warrant dictionary entries? Does "TomKat," for Tom Cruise and Katie Holmes' annoyingly portmanteaued relationship, work? Is "Bennifer" still valid even though Ben Affleck and Jennifer Lopez have since broken up? All of which raises another point: Scrabble as we know it would become really dumb.

    Fortunately, we got in touch with a Mattel rep, and he confirmed that the rumors of a Scrabble rule change making the rounds in the British press are wildly overblown.

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  6. Entertainment

    Coming Soon: Mad Men Barbie Dolls

    Attention, Mad Men fans: Mattel has heard your prayers for $75 Barbie and Ken dolls in the style of your favorite characters from the show, and they have decided to answer them. Mad Men characters Joan Holloway, Roger Sterling, Betty Draper, and (of course) Don Draper are getting the Barbiefication treatment, although the stick-thin Joan doll certainly belies New York Magazine's recent cover story on Christina Hendricks and the rebirth of voluptuousness.

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  7. Gaming

    Evil Mindflex Hack: Think Too Much, Get Shocked

    Mindflex is a Mattel gadget that you hook up to your head to read your brainwaves: Among other uses, you can play with Mindflex by levitating and manipulating a foam ball.  Naturally, an $80 out-of-the-box brainwave reader is going to be like catnip to electrical engineering types, many of whom have hacked the Mindflex to suit their own ends.

    The folks at Harcos Laboratories just may have come with the most devious use of Mindflex yet: they've hooked it up to an electroshock unit such that if you think too hard, you get zapped. Yes, that includes thinking about not thinking too hard. Video after the jump:


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  8. Entertainment

    Barbie’s New Job: Computer Engineer

    There are 10 kinds of dolls in the world: those who understand binary, and those who don't. Of the former, Barbie is now happily among them. Mattel has announced that they will release Computer Engineer Barbie in "winter 2010." How did this come to be? How else?

    By Internet poll.

    Mattel decided to let the world decide on Barbie's 125th and 126th career themed dolls; allowing visitors to their site to choose between Environmentalist, Surgeon, News Anchor, Architect, and Computer Engineer. Then, of course, the Internet found out about it. At this point we would hazard to say that it was a foregone conclusion.

    Pic and more after the jump.

    Read on...
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