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Ok Go

In Case You Missed It

OK Go! New Music Video Outdoes Impossibly High Expectations

by Colby Hall | 5:43 pm, March 2nd

OK Go! is a Chicago-area band of talented hipsters, known as much for their impossibly imaginative and perfectly executed music videos as they are for their infectious indie pop musical stylings. While cool dudes (and devotees of PRI’s This American Life) have cherished this group since the late 90′s, they are perhaps best known for their “treadmill video” as well as a slew of other great videos. Somehow, they’ve outdone themselves, with a Rube Goldberg-esque version of “This Too Shall Pass.” Do not deny yourself 3 and half minutes of joy and watch the video.

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Ok Go and Embeddable Video: “This Too Shall Pass”

by Susana Polo | 4:28 pm, February 25th

OK Go released a new album this week, as well as a new video for their song “This Too Shall Pass.”  They’ve also written an open letter to the world describing their struggles with embeddable video. OK Go made their name by posting the homemade music video for their catchy tune “Here It Goes Again” on YouTube, and are saddened by the efforts their record company, EMI, has made to keep their videos from being sharable on YouTube.  From the post:

In the meantime, the only thing OK Go can do is to upload our videos to sites that allow for embedding, like MySpace and Vimeo. We do that already, but it stings a little. Not only does it cannibalize our own numbers (it tends to do our business more good to get 40 million hits on one site than 1 million hits on 40 sites), but, as you can imagine, we feel a lot of allegiance to the fine people at YouTube. They’ve been good to us, and what they want is what we want: lots of people to see our videos. When push comes to shove, however, we like our fans more.

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