Store Combats Showrooming in Worst Way Possible, Charges Customers “Just Looking” Fee
"Showrooming" is the process by which customers go to a store to get their grubby little hands on a product before going to order that product online for less money. Stores hate it, and would love it if you stopped doing it. Some stores try to offer better deals, or improve the buying experience, but one store's taking the opposite approach and charging customers a fee just to look around. You're doing it wrong.Read on...
I Believe You Discounted My Stapler: Staples and Other Online Retailers Tailor Prices Based on Customer Info
Online shopping -- among other things too numerous to mention -- is perhaps one of the greatest gifts the internet has bestowed upon mankind, allowing us to indulge in the long-held fantasy of shopping without having to get dressed. Still, there's always been an unspoken tradeoff for being able to browse the virtual aisles in nothing but our tighty whiteys, because at this point it's hard to believe such convenience would be free. Online retailers have always been collecting our personal information for their own dubious ends since they hit the interwebs, but a recent investigation by The Wall Street Journal reveals that businesses such as Staples are using this data to tailor prices based on customer location, income, and other factors. It turns out that not all sales are created equal.Read on...
Spelling Mistakes Can Be Really Expensive For Online Businesses
You would think that with the invention of spell check and the rise of digital text, the problem of spelling errors would have disappeared entirely. Maybe not from pen and paper correspondence, but at least from word processed text. Or you might have been thinking that around the time spell check was invented, because by now you probably know all too well how misspelled words can just slip right by you like they're actively trying to. Yes, spelling errors are still occurring even in spite of those magical red squiggle lines, and according to a recent interview conducted by the BBC, they could be costing internet businesses millions of dollars. At face value, the proposition that spelling counts for millions of dollars seems a little far-fetched, but when you think about the way we interact with digital media, it makes a lot of sense. First of all, there's the issue of search engines. If your product is misspelled, you aren't going to get nearly as many hits as you deserve, a situation that is made even worse by search engines that will correct a misspelled search term, robbing misspelled results from even getting any "a stopped clock is right twice a day" hits. On top of that, digital sales interactions are just plain sketchier than brick and mortar ones because you don't get to see people right in front of you. Sure, there are plenty of reputable sites out there, but the minute you end up off the beaten path and see one too many spelling errors (or just one), you find yourself wondering if there's a person at the other end or just a computer with a really bad dictionary.Read on...