Twitter To Have Political Promoted Tweets
by Eric Limer | 2:53 pm, September 22nd
It wasn’t too long ago that Twitter got involved in the advertising business by announcing promoted tweets and plugging them into your stream whether you followed the source account of not. Now, in an effort to explain their advertising horizons, Twitter is announcing a new variety of promoted tweets: Political ads.
You’ll be able to tell what tweets are political promotions based on the little arrow in the bottom right corner. If it is purple, it’s political. Orange is commercial. A number of campaigns have already hopped on this opportunity including, the Democratic Senatorial Campaign Committee and Mitt Romney. The Washington Post reports that the promoted tweets will come as search results, but also in the timeline of users who follow a political campaign. Let’s hope Twitter is smart enough to narrow down the appropriate party to promote to a given account.
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