PR Firm Behind Facebook’s Anti-Google Campaign: Job “Should Have Been Declined”
by Robert Quigley | 2:23 pm, May 12th
Now that it’s out in the open that Facebook was the client that asked heavy-hitting PR firm Burson-Marsteller to stealthily manipulate the media to spread an anti-Google whisper campaign, Burson, which has some serious PR damage control to perform on its own reputation, has spoken out publicly, throwing its former client under the bus just a little bit. In a statement, Burson-Marsteller explained Facebook’s reasons for asking for what it did, but concluded that what it was asked to do was “not at all standard operating procedure and is against our policies, and the assignment on those terms should have been declined.”
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