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Ridable Animal Friends

World of Warcraft Nets Tens of Millions of Dollars by Selling … Glittery Sparkle Ponies?

Finally marrying MMO-related obsessiveness to infantile consumer taste, Blizzard is now making millions selling World of Warcraft players…shimmering space ponies?

Has online gaming’s biggest player finally turned itself into Farmville?

Blizzard has long been in the practice of selling “pets,” which are ornamental creatures that follow players around the gameworld. But the Celestial Steed is the first “mount” (read: ridable animal friend!) which must be acquired through grubby lucre rather than honest-to-god in-game effort.

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