Gap Store in Vancouver Flips Upside Down
by Verena von Pfetten | 5:45 pm, March 11th
In what will surely be considered a genius marketing move, a Gap store in Vancouver, Canada has turned itself upside down. To explain: Gap has recently rolled out a new rewards program in which customers are automatically refunded the difference in price if a purchased item goes on sale within 45 days. The program — cutesy spelling aside — is called “Sprize” and, accordingly, the refunded cash is called “Sprize Money.”
To celebrate (and obviously bring attention to) the new program, the Gap’s Robson Street store in downtown Vancouver has been entirely upended, from bags to signage to, quite literally, the cars parked out front.
Video and more photos of the transformation after the jump:
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