geekosystem

The short film "Many Ways" is like a choose-your-own-adventure story, but instead of making a conscious decision about which page to turn to, the film automatically edits itself in real time, as the audience watches, based on sensors that measure things like muscle tension and heart rate. The film changes based on how the audience is physically reacting to it, and can therefor end in one of four ways.

Erwin Schrödinger's famous quantum physics thought experiment gets the typographic treatment it deserves. Original source unknown. (Sidenote: According to Wired, ThinkGeek is releasing a "Schrödinger’s Cat Executive Decision Maker" Magic 8 Ball-type thingie in early 2011.) (via SciencePunk)