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semantic search

Facebook to Challenge Search Titans with Open Graph Search Engine

Facebook search isn’t just about finding your friends, events, and favorite media anymore. It’s turning into a full-fledged web search and sites are racing to optimize themselves for it. And Facebook may by the first to pull off semantic search in a truly successful way.

Facebook’s search engine will be centered upon the site’s “Open Graph.” The Open Graph is basically just Facebook’s term for the web of sites that are all linked to Facebook through “like”-ability, even though they are not technically Facebook pages. Any time you see a like button on a non-Facebook page, that’s part of the Open Graph.

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