comScore

showrooming

  1. Weird

    Store Combats Showrooming in Worst Way Possible, Charges Customers “Just Looking” Fee

    "Showrooming" is the process by which customers go to a store to get their grubby little hands on a product before going to order that product online for less money. Stores hate it, and would love it if you stopped doing it. Some stores try to offer better deals, or improve the buying experience, but one store's taking the opposite approach and charging customers a fee just to look around. You're doing it wrong.

    Read on...
  2. Tech

    Doing It Right: Best Buy to Make Internet Price-Matching Policy Permanent

    If you're going to buy a thing -- any kind of thing, really -- Amazon tends to be the first thought if you're someone that uses the Internet. The old guard when it comes to retailers, like Best Buy or Target, are last on the list to be checked. Showrooming, however, is more popular than ever. Checking stuff out in a physical store and then buying online is all the rage. In an effort to fight back against the beast that is online retail, Best Buy has revealed that they're making their Internet price-matching policy permanent for a select few retailers.

    Read on...
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