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Signature Collection

Bruce Willis Fragrance Hitting Stores

I know you’ve all penned this day in your calendars, I know I’ve been waiting for this day a long time: Today, LR Health & Beauty Systems is debuting squinty tough guy Bruce Willis‘ “signature collection,” which he created in partnership with the German beauty company.

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” said Tilo Plöger, chief operating officer of LR Health & Beauty Systems. The Willis scent reportedly contains notes of grapefruit, pepper, and vetiver.

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