Dell Marketers Arrested For Fake Hostage Crisis
Way up there with shouting "fire!" in a theater is what two Dell marketing employees decided to do: take an office hostage to promote the release of a new product. From a local report:
A person dressed as a biker in all black with a black mask was on the sales floor of Building 1carrying two metallic objects and telling people to "go to the lobby," according to Round Rock Police.Of course, the two forward-thinking marketing geniuses behind the stunt didn't tell anyone about their plan. Someone, rightly panicked, called the cops and one thing lead to another. The two men behind the stunt were arrested, and, thankfully, none of the 400 employees were hurt in th confusion. But what caused this blunder? A revolutionary innovation that demands the attention of America?
The spokesman would not say what the new product was but a source inside dell says it was for the new Dell Streak tablet which can interface with Harley-Davidson Motorcycles. Police say it's a miracle none of the 400 people in the building were hurt.All that for a weird, fringe tie-in? That's like sinking the Lucitania to demonstrate the water resistant staining on the shuffleboard court. Smarten up, marketers. (KXAN via MSNBC via TechDirt)Read on...
This Week in Things That Aren’t iPads: Nook “Lite” and Nook 2, Dell “Streak” Tablet?It may interest you to know that Apple has competition in the tablet market, much in the same way that the Kindle has competition in the ereader market, much in the same way that sharks have remoras. Barnes & Noble has announced a number of updates concerning its ereader the Nook, and Engadget has gotten a hold of some leaked pictures and internal Dell announcement of a tablet computer called the Streak, in 7 and 10 inch sizes.Read on...