At SXSWi 2011, Brands Take “Interactive” Literally
by Geekosystem Staff | 12:38 pm, March 16th
Group messaging and picture apps were the obvious contenders to break through at this year’s South by Southwest, and based on the hundreds of thousands of GroupMe threads muted and Instagram filters applied, it seems that both varieties of apps are well poised for the mainstream. For countless other companies, however, making SXSW more than a four-day bender of a work write-off can be a challenge. Free beer and vaguely familiar musical acts work when you have marketing budgets the size of StumbleUpon‘s or Foursquare‘s, but it’s hard to recite your elevator pitch when the crowd is moshing. We found several apps, sites and giant media conglomerates whose untraditional approaches to engage the tech set at SXSW involved more than “open the bar and they will come.”
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