Starting a new university might seem like a huge endeavor: You need to gather many millions of dollars, hire a qualified faculty, find and pay for a campus, and set up an infrastructure capable of serving the needs of thousands of students. But a "school" called University of Redwood found a much simpler way to come into being: Copy every photo and bit of information about Reed College, a (real) liberal arts school in Oregon, replace Reed's name with its own, and watch the application fees roll in.
The apparent point of this whole endeavor, according to the Wall Street Journal, is to convince overseas students who are less familiar with American colleges to apply. When they apply, they pay a fee; then, the school sends rejection letters to every applicant and pockets the fees. It's a lot cheaper than hiring professors.
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