Verizon Partnering With Microsoft, Bringing Live TV to the Xbox 360
by Eric Limer | 1:59 pm, October 5th
It’s official, Verizon is teaming up with Microsoft to provide live TV on the Xbox, a first for the console. The rumors were accurate. It appears that the service will work like this: Verizon FIOS TV and Internet subscribers who have Xbox Live will be able to download a Verizon app designed specifically for the Xbox. Yes, it has Kinect functionality. The app will provide users with as-yet-ill-defined “collection” of content in HD right through their Xboxes.
This is a first for the Xbox — and consoles as a whole — and represents a step in a new direction for consoles that are trying harder and harder to market themselves as out-and-out media devices and not just expensive, shiny boxes for man-children with disposable incomes who like to get yelled at by unbelievably foul-mouthed 10-year-olds while playing Modern Warfare. Not that that depiction is right, but it does exist to some extent. Having TV content will make the Xbox more like a DVR (or VCR for you neanderthals) and hopefully open up its market. Of course, this all leads to one big, looming question. Why?
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