Before Steve Jobs opted to give himself a minimalist uniform of jeans and a turtleneck, before the lowercase “i” nomenclature became standard at the computing company, Apple had a line of clothing for its staff to peruse. The above image is just a tiny taste of the incredible 1986 collection, demonstrating that beneath a sideways sweater and joyful yellow lunch pail lurks the mind of a heartless corporate raider. The ad copy is about as hilarious as the imagery, for instance, one description of a sweatshirt begins with, “After a rough day windsurfing…”
And yeah, there’s a sailboard for sale, too. The 80s were a magical time, friend.
No. 1 | Cover
With typography like that, you can already tell we're in for a great ride.
No. 2 | Kids
Why does he look so angry? Did he not want the yellow lunchbox?
No. 3 | Sweats
Nothing says fashion like shapeless, corporate branded clothing.
No. 4 | Hats
No. 5 | Belts and Vests
I've actually seen some pretty sweet Apple belts in my time. These were not among them.
No. 6 | Sweet Sunglasses, Bro
These three are the pinnacles of fashion for a generation.
No. 7 | Sports
More serious hats.
No. 8 | Sail Board
What the hell, Apple?
(via The Trad)
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