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Virgin Media is Doubling Customer Broadband Speeds for Free

by Eric Limer | 1:25 pm, January 12th, 2012

In an inexplicably awesome and unexpected move, Virgin Media is going to start doubling all its customers’ broadband speed for free, you know, just for kicks. Virgin Media already provides the fastest Internet available in the U.K. at 100 Mbps, but it looks like that speed is going to get even faster, and for free. I cannot stress that enough. The whole process will cost Virgin Media around $168.5 million, but I suppose the positive press might be worth that. They’re also providing new hardware to anyone who’ll need it to make the most of the speed boost. Also free of charge.

The best part is that this isn’t even the first time that Virgin Media has done this. Back in September of 2010, they doubled everyone’s upload speed for free. Granted, the “doubling” term is just slightly inaccurate. About 74% percent of Virgin Media’s customers use the baseline 10 Mbps plan; they’ll be getting doubled to 20Mbps. People with 20 or 30 move up to 60, and 50 goes to 100, but the guys who already have 100 are just going to get an extra 20. Still, not bad for free. Good on Virgin Media for taking steps to advance everyone’s tech even with no direct benefit. I wish more compainies did stuff like this. I’d take a free doubling of just about anything I pay for. I’m looking at you, Time Warner.

(via Neowin)

Relevant to your interest in Virgin doing cool stuff

  • http://twitter.com/AngryTechBlog The Angry Technician

    Though on the downside, Virgin Media’s customer service is infamous in UK tech circles for being some of the worst going. Basically, your broadband is awesome until it breaks, then you pay for the prior awesomeness with about a month of apoplectic rage at the sheer incompetence of each of the poor bastards they trick into working the phones on a weekly basis.

  • Asreal

    You beat me to it mate!!

    Was just about to say that it’s a shame they don’t do anything about the customer service ;)

  • http://Geekosystem.com Eric Limer

    If it’s any consolation, it makes me feel better than I can be a little less jealous now. 

  • http://www.facebook.com/people/Furqan-Amjad/100000114791930 Furqan Amjad

    I have never had any problems with customer service. And I have been a customer since the days of blueyonder recieveing 512MB…..and my speeds have been doubling for free for many years (or increasing at least). Virgin is just continuing the good work done by telewest and ntl.


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